For over 20 years, John Noel, owner of Principle Outdoors Inc., has worked in the marine and fishing industry. From a retail clerk in Quebec's leading tackle store to head of one of Canada's leading sales agencies. Now based in Ontario, Principle Outdoors has 5 employees supporting a dealer network from coast to coast. With a 5000 sq. ft warehouse, Principle Outdoors warehouses products that occasionally fall between the cracks of distributors and retailers. Product lines such as Fish Hawk electronics, Clam Outdoors, DuraSafe, Blackfish Clothing and Catch Cover are warehoused and resold to Canadian dealers. With well over 200,000 Youtube views and 1.16k subscribers, we also have a very strong social media presence.